MS-612 Retail Management
Solved Assignment 2020
Course Code : MS-612
Course Title : Retail Management
Assignment No. : MS-612/TMA/Sem-II/2020
Coverage : All Blocks
|Title Name||MS-612Solved Assignment 2020|
|Service Type||Solved Assignment (Soft copy/PDF)|
|Semester||2020 Course: Management Programme|
|Product||Assignment of Management Programme 2020 (IGNOU)|
|Submission Date||31st October|
Note: Attempt all the questions and submit this assignment to the coordinator of your study
center on or before 31st October, 2020.
1. (a) What is retailing? Using various secondary data sources trace the emergence
and growth of organized retailing in the Indian context.
Explain the modern retail formats and their characteristics that make them
different from each other.
(b) Who is a retailer? What are the major functions of retailing?
Make a visit to any retailer in your locations and try to observe and record the
functions that the retailer performs.
2. (a) In what ways the knowledge of consumer behavior is essential for the
success of retail strategies.
(b) Comment on the importance of marketing research in the context of retailing.
Discuss the probable areas of marketing research that can be applied in
3. (a) What is the role of Atmospherics in retailing? Discuss the various components
of atmospherics attracting customer pull forwards the store.
(b) Describe the importance of sourcing as a strategic function of retailing.
Discuss the various steps involved in sourcing.
4. (a) What is merchandising? Discuss the factors that affect the merchandising
function. In view of the importance of merchandising in retail business
elaborate the functions of a merchandise manager.
(b) Distinguish between store retailing and non-store retailing. Besides the current
non-store retail formats that you are familiar with, access secondary data from
various sources and identify the new and emerging non-retail formats and
discuss each of these formats.
MS-612, MS 612, MS612