MS-611 Rural Marketing Solved Assignment Jan 2022

MS-611 Rural Marketing

Solved Assignment  Jan 2022

ASSIGNMENT
Course Code : MS-611
Course Title : Rural Marketing
Assignment Code : MS-611/TMA/JULY/2022
Coverage : All Blocks

Note: Attempt all the questions and submit this Assignment to the Coordinator of your Study
Centre. Last date of submission for January 2022 session is 30th April, 2022.
1. What do you understand by the term ‘rural markets’? What are the implications for an
FMCG company wanting to enter rural markets, in terms of
(a) its rural product mix
(b) its pricing strategy
2. Explain the role of Melas and Haats in rural distribution.
3. How do culture and social class influence rural buying behaviour? Explain with reference
to purchase of a consumer durable product.
4. What are the major objectives of sales promotion? Suggest rural sales promotion methods
for the following products (any two)
(a) Tooth powder
(b) Biscuit
(c) Cooking oil
5. Discuss the impact of technology on rural marketing

MS-611, MS 611, MS611