Name: MMPB-005 Marketing of Financial Services Solved Assignment 2023
SKU: MMPB-005
Price: 40.00 INR
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MMPB-005 Marketing of Financial Services Solved Assignment 2023

Course Code : MMPB-005
Course Title : Marketing of Financial Services
Assignement Code : MMPB-005/TMA/ January/2023
Coverage : All Blocks

Title Name	MMPB-005 Solved Assignment 2023
University	IGNOU
Service Type	Solved Assignment (Soft copy/PDF)
Course	MBA and MBA (Banking & Finance)
Language	ENGLISH
Semester	2023 Course: MBA
Session	January 2023 and July 2023 sessions
Short Name	MMPB-005
Assignment Code	MMPB-005/TMA/JAN/2023
Product	Assignment of MBA and MBA (Banking & Finance) 2023 (IGNOU)
Submission Date	Last date of submission for July session is 31st October, and for January session is 30th April.

Note: Attempt all the questions and submit to the coordinator of your study centre. Last date of
submission for January 2023 session is 30th April, 2023 and for July 2023 session is
31st October, 2023.
1. Define services. Discuss the service characteristics and the implications that they create
for marketers of financial services.
2. Define the concept of Product and Product Mix for banking services.
3. What is Merchant Banking? Discuss the nature and scope of Merchant Banking
Functions.
4. Discuss the features of different types of Mutual fund schemes.
5. Explain how effective marketing will be useful in enhancing insurance business and
suggest ways to expand insurance business in rural areas.

MMPB-005, MMPB 005, MMPB005, MMPB-05, MMPB05, MMPB 05, MMPB-5, MMPB5, MMPB 5