MMPB-005 Marketing of Financial Services Solved Assignment 2023
Course Code : MMPB-005
Course Title : Marketing of Financial Services
Assignement Code : MMPB-005/TMA/ January/2023
Coverage : All Blocks
|Title Name||MMPB-005 Solved Assignment 2023|
|Service Type||Solved Assignment (Soft copy/PDF)|
|Course||MBA and MBA (Banking & Finance)|
|Semester||2023 Course: MBA|
|Session||January 2023 and July 2023 sessions|
|Product||Assignment of MBA and MBA (Banking & Finance) 2023 (IGNOU)|
|Submission Date|| Last date of submission for July session is 31st October, and for January|
session is 30th April.
Note: Attempt all the questions and submit to the coordinator of your study centre. Last date of
submission for January 2023 session is 30th April, 2023 and for July 2023 session is
31st October, 2023.
1. Define services. Discuss the service characteristics and the implications that they create
for marketers of financial services.
2. Define the concept of Product and Product Mix for banking services.
3. What is Merchant Banking? Discuss the nature and scope of Merchant Banking
4. Discuss the features of different types of Mutual fund schemes.
5. Explain how effective marketing will be useful in enhancing insurance business and
suggest ways to expand insurance business in rural areas.
MMPB-005, MMPB 005, MMPB005, MMPB-05, MMPB05, MMPB 05, MMPB-5, MMPB5, MMPB 5