MTTM/MTM-9 UNDERSTANDING TOURISM MARKETS SOLVED ASSIGNMENT 2020

MTTM-9 SOLVED ASSIGNMENT 2020

MTTM-9: UNDERSTANDING TOURISM MARKETS
(Tutor Marked Assignment)
Course Code: MTTM 9/MTM 9
Total Marks: 100
Programme: MTTM/MTM
Assignment Code: MTTM 9/MTM 9/TMA/2020

1. What role does information play in tourism? Briefly describe the various sources of information
in tourism. 20
2. Discuss the various market research methodologies. 20
3. Write an essay on travel motivators. 20
4. Describe various segmentation theories and segmentation factors in relation to tourism. 20
5. Write short notes in about 300 words on: 10+10
i) Relevance of NRI and POI in marketing Indian tourism
ii) Marketing trends
6. What are the key issues related to Domestic Tourism in India. 20
7. Discuss the various Market Constraints in Tourism? 20
8. Give details about USA outbound Travel Scenario in relation to India. 20
9. What is the scope of Indian tourism in tapping Middle East and Gulf markets? 20
10. How would you promote India as a tourism destination in the International Market? 20

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