MS-63 Product Management Solved Assignment 2022

MS-63 Product Management

Solved Assignment 2022

ASSIGNMENT
Course Code : MS – 63
Course Title : Product Management
Assignment Code : MS-63 /TMA/JAN/2022
Coverage : All Blocks

of submission for January 2022 session is 30th April, 2022 and for July 2022 session is 31st
October, 2022.
(a) What is a Product? Discuss with an example. How are products classified? Explain the basis
of classification with suitable examples.
(b) Discuss the nature and scope of Product Management with a company you are
associated or familiar with.
2. (a) What is product line? By taking an FMCG company of your choice as an example
discuss its product line.
Explain the Product Life Cycle concept (PLC) and how does it help in product planning
activity of a business.
(b) What is the rationale for managing product portfolio? Discuss.
Explain the Methodology of constructing BCG matrix.
3 (a) List out and discuss the relevance and rational of branding.
Bring out the relationship of the three concepts namely positioning, product differentiation
and market segmentation with a suitable example of your choice.
(b) Discuss the concept of Brand equity. Comment on the importance of packaging and
labelling.
4(a) Explain the various sources of new product ideal used by a firm which you are
associated or familar with.
What factor’s determine the decision to offer new product by the marketer?
(b) Discuss the major concept generation methods that you are familiar with.
What is Test marketing? Discuss the various issues associated with test marketing.

MS-63, MS 63, MS63