MS-66 Marketing Research
Solved Assignment Jan 2022
Course Code : MS – 66
Course Title : Marketing Research
Assignment Code : MS-66/TMA/JULY/2022
Coverage : All Blocks
|MS-66 Solved Assignment 2022
|Solved Assignment (Soft copy/PDF)
|2022 Course: Management Programme
|January 2022 sessions
|Assignment of Management Programme 2022 (IGNOU)
Note: Attempt all the questions and submit this Assignment to the Coordinator of your Study Centre.
Last date of submission for January 2022 session is 30th April, 2022.
1. a) Explain the meaning and importance of marketing research in the decision making process.
b) What are the two methods of conducting marketing research that firms can consider? Discuss
the problems/ challenges that firms face in conducting marketing research in India.
2. a) What is research design? Explain the concept and importance of research design in the context
of marketing research problem.
b) Explain the term data collection. Discuss the different types of data needed for marketing
research. Evaluate the merits and demerits of each type of data.
3. a) With suitable examples discuss briefly the various methods of probability sampling that is
available for a researcher.
b) When and why the four types of attitudinal scales are used in marketing research. Explain
each of these scales with suitable examples.
4. a) In what situations Qualitative and Qualitative research is used? Discuss with suitable
b) Write an essay on the application areas of marketing research in India.
MS-66, MS 66, MS66