MS-63 Product Management
Solved Assignment 2021
Course Code : MS – 63
Course Title : Product Management
Assignment Code : MS-63 /TMA/SEM – I/2021
Coverage : All Blocks
Note : Attempt all the questions and submit to the coordinator of your study centre on or before
30th April, 2021.
|Title Name||MS-63 Solved Assignment 2021|
|Service Type||Solved Assignment (Soft copy/PDF)|
|Semester||2021 Course: Management Programme|
|Assignment Code||MS-63 /TMA/SEM – I/2021|
|Product||Assignment of Management Programme 2021 (IGNOU)|
1. Distinguish between convenience, shopping, and specialty goods giving suitable examples.
2. How can you use ‘Attribute Analysis’ to generate new product ideas for a toothpaste?
3. Taking the example of a product of your choice, explain how a company’s marketing mix
strategy may vary depending on different stages of its product life cycle.
4. Taking the example of packaged fruit juice, explain the alternative bases available to the
marketers for its positioning. .
5. Explain the factors that can be responsible for the failure of a new product, giving suitable
6. Discuss the importance of packaging for a marketer of consumer goods.
MS-63, MS 63, MS63