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MS-63 Product Management Solved Assignment 2020

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MS-63 Product Management Solved Assignment 2020

Course Code : MS – 63
Course Title : Product Management
Assignment Code : MS-63 /TMA/SEM – I/2020
Coverage : All Blocks

SKU: MS-63 Categories: , ,

Description

MS-63 Product Management Solved Assignment 2020

Course Code : MS – 63
Course Title : Product Management
Assignment Code : MS-63 /TMA/SEM – I/2020
Coverage : All Blocks

Title Name MS-63 Solved Assignment 2020
University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Management Programme
Language ENGLISH
Semester 2020 Course: Management Programme
Session 2020
Short Name MS-63
Assignment Code MS-63/TMA/SEM-I/2020
Product Assignment of Management Programme 2020 (IGNOU)
Submission Date  before 30th April, 2020
Price

Note: Attempt all the questions and submit this assignment to the coordinator of your study
centre on or before 30th April, 2020.
1. What is a product? Taking the example of refrigerator, explain the anatomy of the product i.e.
the core benefits, tangible specifications, and augmented features.
2. Taking the example of packaged fruit juices, explain how you can generate new product ideas
using attribute analysis.
3. Briefly explain the concept of Product Life Cycle (PLC).Do all the products follow the bell
shaped curve of PLC? Discuss giving suitable examples.
4. What do you understand by the term ‘product positioning’? Describe the alternative basis of
positioning that you can apply for a tooth paste.
5. Discuss the various functions that packaging performs in marketing of cooking oil.
6. What are the objectives of test marketing? Taking any new product of your choice explain
how you would go about its test marketing.

MS-63, MS 63, MS63

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