MMPM-009 Retail Management Solved Question Paper June 2023

MMPM-009 Retail Management Solved Question Paper June 2023

Retail Management
Course Code: MMPM-009

Section—A
1. (a) Explain the following terms :
(i) Hypermarket
(ii) Franchising
(iii) Catalogue Retailing
(iv) Private Labels
(b) Discuss the role, scope and importance of
retailing and its contribution to the Indian
economy.
2. (a) What is strategic planning process ?
Explain the four possible planning
approaches that retailers can consider.
(b) Explain the different features of a singlestore independent ownership structure.
Discuss with an example its advantages
and limitations.
[ 2 ]
3. (a) Describe the role of the two locational
theories and retail market identification in
the emerging Indian retail context.
(b) Define Merchandising. Discuss its
importance and scope in retail business.
Enumerate the factors that retailers
should consider while setting
merchandising objectives.
4. Write short notes on any three of the following :
(a) Emerging Rural Retail Formats
(b) Dialectic Process Theory
(c) Unplanned Markets
(d) Category
(e) Visual Merchandising In India
Section—B
5. (i) You have been retained by a leading
Digital marketing training and educational
firm to represent them in various locations
in tier II cities of Southern states in India.
What criteria you would consider in
deciding the right locations for the targeted
training centers (make necessary
assumptions, if required).
(ii) The small independent mom and pop
stores in India, still continues to be favored
both, by the marketers and the customers.
What makes them so ? Justify giving
reasons.