MMPM-009 Retail Management Solved Question Paper December 2023

MMPM-009 Retail Management Solved Question Paper December 2023

Retail Management
Course Code: MMPM-009

Section—A
1. (a) Explain the following terms with an
example :
(i) Retailing
(ii) Automated Vending Machine
(iii) SCM
(iv) CRM
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(b) Explain the term new/emerging customer.
Why is it essential for retailers to have a
sound knowledge of these set of buyers ?
Highlight their emerging pattern of
consumer behaviour in the era of Omni
channel retailing.
2. (a) Elucidate the concept of wheel of retailing.
Discuss the different phases involved in
the wheel of retailing theory.
(b) Define franchising. Explain with a suitable
example the scope and competitive
advantages and disadvantages that
franchising has over other business
formats.
3. (a) Define atmospherics in retailing. Why the
role of planning for atmospherics is gaining
importance ? Discuss the key components
that a retailer should consider while
planning for the atmospherics.
(b) How important is sourcing function and
inventory management for a retailer ?
Explain. Discuss the steps involved in
sourcing process and highlight the
importance of each step.
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P. T. O.
4. Answer any three from the following :
(a) Brick and Click model of retailing
(b) Cooperatives for consumers
(c) Private vs. National Brands
(d) Atmospherics in the context of E-tailing
(e) Inventory Report
Section—B
5. (a) What are the major activities performed by
a retailer in the following situations :
(i) A multibrand footwear retailer
(ii) Single brand retailer of white goods ?
(b) Atmospherics in retail business refers to
the atmosphere or mood that you create in
your store by way of introducing various
elements and effects. It allows you to build
and develop your store personality- the
identity that gives life to your retail brand
and a tool to differentiate yourself from
your competitors.
[ 4 ] MMPM–009
(i) What are the various elements of
atmospherics that retailers use to
attract footfalls ?
(ii) Identify the elements that you would
personally recommend in the following
situation and why ?
(a) Family restaurant
(b) Multiplex