IBO-02 International Marketing Management in English Solved Assignment 2025

IBO-02 International Marketing Management Solved Assignment 2025

COURSE CODE : IBO-02
COURSE TITLE : International Marketing Management
ASSIGNMENT CODE : IBO-02/TMA/2025
COVERAGE : ALL BLOCKS

Attempt all the questions:
1. A company wants to enter into international markets. The company decided to
involve another company in the foreign country. State the modes of entry where
the scope for the involvement of a foreign company is possible. Explain those
modes and critically evaluate and state in which situations each of them is
suitable.
(20)
2. “Compared with products, marketing of services poses distinctive challenges to
marketers”. Explain why it is so, and enumerate the marketing challenges.
(20)
3. Write short notes on the following:
a) Advertising appeals and product characteristics
b) EPRG orientation of firm
c) Pricing methods and practices in international marketing
d) International marketing concepts
(4×5)
4. Differentiate between the following:
a) Warranty and Guarantee
b) Primary data and Secondary data
c) Direct and Indirect selling channels
d) Domestic and International marketing planning
(4×5)
5. Comment on the following statement:
a) “A marketing research report should merely present the findings. It must not
comment on the possible course of action(s) to be taken on the basis of the
study results.”
b) “International marketing research is full of complexities”.
c) “Global positioning is most effective for product categories that approach
either end of ‘high-touch/high-tech’ continuum”
d) “Analysis of legal conditions are a very critical component in selecting
foreign markets”.

IBO-02, IBO 02, IBO02, IBO-2, IBO2, IBO 2