IBO-02 International Marketing Management in English Solved Assignment 2022-2023 (New Course)

IBO-02 International Marketing Management in English Solved Assignment 2022-2023

TUTOR MARKED ASSIGNMENT
COURSE CODE : IBO-02
COURSE TITLE : International Marketing Management
ASSIGNMENT CODE : IBO-02/TMA/2023
COVERAGE : ALL BLOCKS
Maximum Marks: 100

Attempt all the questions:
1. (a) Why do firms go international? Explain with the help of
examples from Indian context.
(b) In what manner do political system and economic factors
influence international marketing? Answer with suitable
examples.
(10+10)
2. Under which mode of entry the international business firm can start
international marketing without any investments abroad? Explain it
along with its merits and limitations.
(20)
3. Write short notes on the following:
(a) Telemarketing
(b) GATS
(c) Personal selling
(d) Packaging for international markets
(4×5)
4. Differentiate between the following:
(a) Direct and indirect selling channel
(b) Domestic agents and domestic merchants.
(c) Domestic and international marketing communications.
(d) Primary and Secondary data
(4×5)
5. Comment on the following statement:
(a) International marketing research is full of complexities.
(b) Price is an important element of marketing mix.
(c) Analysis of legal conditions is a very critical component in
selecting foreign markets.
(d) Poor presentation will undo the entire market research exercise.

IBO-02, IBO 02, IBO02, IBO-2, IBO2, IBO 2