MS-06 Marketing for Managers Solved Assignment 2020
Course Code : MS-6
Course Title : Marketing for Managers
Assignment No. : MS-6/TMA/SEM-II/2020
Coverage : All Blocks
|Title Name||MS-06 Solved Assignment 2020|
|Service Type||Solved Assignment (Soft copy/PDF)|
|Semester||2020 Course: Management Programme|
|Product||Assignment of Management Programme 2020 (IGNOU)|
|Submission Date||31st October|
Note: Attempt all the questions and submit this assignment to the coordinator of your study
center on or before 31st October, 2020.
1. (a) Explain the term Marketing and discuss the scope and its relevance in an
enterprise. Discuss the elements of marketing mix in the below mentioned
(i) Detergent soap brand
(ii) 125 CC motorcycle
(b) Define segmentation. Discuss how the concept of segmentation, targeting and
positioning (STP) strategies help in marketing.
2. (a) What are the major considerations involved in designing a marketing
organization? Discuss with a suitable example of your choice.
(b) Why it is important to have a sound knowledge of consumers in marketing of
products and services? Explain with suitable examples.
Explain the four major factors that influence consumer buying behavior.
3. (a) What is a brand? Explain the distinct advantages that firms get from branding
decisions. Suggest how companies can build brand, by taking examples of
(ii) Edible cooking oil
(b) What is a price? Discuss the major pricing strategies available to the marketers.
4. (a) Distinguish advertising from publicity. Discuss the statement “Advertising is
paid for, publicity is prayed for”.
When and why personal selling is more effective than other methods of
promotion? Illustrate with an example.
(b) What are the various costs associated with physical distribution? Discuss each of
these in detail.
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