MS-06 Marketing for Managers Solved Assignment 2022

MS-06 Marketing for Managers

Solved Assignment 2022

ASSIGNMENT
Course Code : MS-6
Course Title : Marketing for Managers
Assignment Code : MS-6/TMA/JAN/2022
Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last
date of submission for January 2022 session is 30th April, 2022 and for July 2022 session is 31st
October, 2022.
1. a) Explain the term marketing with suitable examples. Discuss the elements of marketing mix and
their role in strategy development.
b) With the help of secondary data sources (published or internet) try and collect relevant and
recent material in the last five years with regard to infrastructure sector which indicates the type of
marketing effort is being made to develop and promote infrastructure sector.
2. a) Distinguish between products and services with suitable illustrations. Discuss the concept of
service and the reasons for growth of the sector in the last five years (collect data from published
and internet sources).
b) What is the concept of product life cycle (PLC)? Discuss the various stages of PLC in the
following situations.
(i) any SUV model of your choice
(ii) electric bike
3. a) Explain and discuss the concept of a segment in marketing. Take a hypothetical example of your
choice and explain the bases for segmentation and the decision to select its segment.
(b) Who is a consumer? Why knowledge of consumer behavior is important for marketers in the
design and development of firms offering? Illustrate.
4. a) Explain the importance of branding in marketing of goods and services. Select a suitable brand
name and discuss the branding decisions that you would consider in the following situations.
(a) a premium soap for men
(b) gearless motorcycle for women from a leading manufacturer.
b) As a Manager, you have been assigned the task of sales forecasting for the following periods.
(a) Short term for – 6 months
(b) Midterm for – 2 years
(c) Long term for – 4-5 years
How would you go about in undertaking the said task for a small passenger car. Discuss the
determinants, approaches and evaluation criteria that you wish to consider. Justify.

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