MMPM-004 International Marketing Solved Question Paper June 2024

MMPM-004 International Marketing Solved Question Paper June 2024

International Marketing
Course Code: MMPM-004

Section-A
1. (a) Differentiate between Domestic marketing
and International marketing considering
various marketing variables. Support your
answer with suitable examples.
[ 2 ] MMPM-004
(b) What are some of the key challenges faced
by an organisation while persuing
international marketing. 5
2. (a) Explain the influence of culture on
business negotiations in international
context.
(b) How is WTO different from its predecessor
GATT ? Has WTO lived upto its potential
to promote international trade ? Explain.
3. (a) What are the areas in which companies are
adopting technoloy in international market
space to enhance customer experience and
delight ? Discuss with the help of
examples.
(b) Discuss various tools of integrated
marketing communication (IMC) in the
context of international marketing.
Support your answer with suitable
examples.
4. Write short notes on any three of the following :
(a) Modes of entry in international markets
[ 3 ]
(b) Balance of payment
(c) International advertising strategy
(d) Theory of Relative advantage in
International marketing
(e) Role of Technology in International
marketing
Section B
5. A leading manufacture of energy drunk
proposes to launch its brand in South-Asian
region. You have been retained as its marketing
consultant.
(a) Briefly describe different communication
tools you will recommend to promote the
product. Will these be ‘traditional’ or ‘nontraditional’.
(b) What will be the promised energy drink’s
competitive advantage ? Discuss its brand
promise and positioning.