Name: MMPM-004 International Marketing Solved Assignment 2024
SKU: MMPM-004
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MMPM-004 International Marketing Solved Assignment 2024

Course Code : MMPM-004
Course Title : International Marketing
Assignment Code : MMPM-004/TMA/JAN/2024
Coverage : All Blocks

Title Name	MMPM-004 Solved Assignment 2024
University	IGNOU
Service Type	Solved Assignment (Soft copy/PDF)
Course	MBA and MBA (Banking & Finance)
Language	ENGLISH
Semester	2024 Course: MBA
Session	January 2024 and July 2024 sessions
Short Name	MMPM-004
Assignment Code	MMPM-004/TMA/JAN/2024
Product	Assignment of MBA and MBA (Banking & Finance) 2024 (IGNOU)
Submission Date	Last date of submission for Jan Session is 30th April and for July Session is 31st October.

1. Explain the different forms of ‘regional economic groupings’ giving suitable examples.
2. What is culture? Is it important for international marketers to take account of it, or is
globalization going to make it a thing of the past?
3. Briefly explain the components of international advertising strategy. What are the advantages
and disadvantages of standardization of international advertising programme?
4. Describe the techniques available for survey research (field research)? Discuss the errors of
primary data collection in case of international marketing research.
5. Write short notes on following:
a) Role of Technology in international marketing
b) International distribution channels.
c) GATT

MMPM-004, MMPM 004, MMPM004, MMPM-04, MMPM04, MMPM 04, MMPM-4, MMPM 4, MMPM4