MMPC-006 Marketing Management Solved Assignment 2021-2022

MMPC-006 Marketing Management

Solved Assignment 2021-2022

Course Code : MMPC-006
Course Title : Marketing Management
Assignement Code : MMPC-006/TMA/ 2021-22
Coverage : All Blocks

1. (a) Discuss your understanding of the term marketing with a suitable example.
What is the concept of holistic marketing? Explain each of the components and
their importance in the exchange process.
(b) Why and how Segmentation, Targeting and Positioning (STP) concept is used in
Marketing? Discuss will an illustration.
2. (a) What is a Product? Discuss the various classifications of products with suitable
examples.
Elaborate the importance of Branding and Packaging decisions with respect
to an FMCG product proposed to be launched in the Indian market.
(b) Discuss the concept of Product Life Cycle (PLC). Explain the various stage of
PLC with a consumer durable example of your choice.
3. (a) Distinguish Marketing Communication with Integrated Marketing
Communication. How do they differ in terms of their approach in promotional
decisions? Explain with an example of any service offering of your choice.
What are the major objectives of Sales Promotion? Explain the Planning process
involved in sales promotion programme.
(b) Discuss the role of Distribution function. How does distribution add value to the
marketing effort? Explain with an example.
4 (a) What are the characteristics of services that make them unique from products?
Explain each of these characteristic with an example.
What constitute Digital marketing? Pickup any company of your choice and list
down the digital marketing tools used by the firm.
(b) Explain how Digital Marketing can be used in market penetration and in
developing new markets. Discuss with a hypothetical example.

MMPC-006, MMPC 006, MMPC006, MMPC-06, MMPC06, MMPC 06, MMPC-6, MMPC6, MMPC 6,