Name: MMPM-001 Consumer Behaviour Solved Assignment 2024-2025
SKU: MMPM-001 EM
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MMPM-001 Consumer Behaviour Solved Assignment 2024-2025

Course Code : MMPM-001
Course Title : Consumer Behaviour
Assignment Code : MMPM-001/TMA/JULY/2024
Coverage : All Blocks

Title Name	MMPM-001 Solved Assignment 2024-2025
University	IGNOU
Service Type	Solved Assignment (Soft copy/PDF)
Course	MBA and MBA (Banking & Finance)
Language	ENGLISH
Semester	2024-2025 Course: MBA
Session	July 2024 and January 2025 Sessions
Short Name	MMPM-001
Assignment Code	MMPM-001/TMA/JULY/2024
Product	Assignment of MBA and MBA (Banking & Finance) 2024-2025 (IGNOU)
Submission Date	Last date of submission for July 2024 session is 31st October, 2024 and for January 2025 sessions is 30th April, 2025

1. How would you differentiate between organizational buying and individual buying? Taking
the example of the purchase of stationery items for home use and for organizational
purposes, explain the differences across the different stages of the buying decision.
2. Define personality. What are the differences between the trait and the psychoanalytic theory
of personality? How do marketers apply their understandings of these theories?
3. Define the term consumer motive. Do the psychogenic motives have superiority over the
physiological ones? Use examples to justify your answer.
4. What is meant by choice heuristics? What rules are commonly followed by urban consumers
versus rural consumers?
5. How has online buying behaviour accentuated marketing attention towards post-purchase
behaviour and customer expressions of dissatisfaction and complaints? How have online
consumer reviews and feedback impacted other prospective buyers?

MMPM-001, MMPM 001, MMPM001, MMPM-01, MMPM01, MMPM 01, MMPM-1, MMPM1, MMPM 1