MMPB-005 Marketing of Financial Services Solved Question Paper June 2024

MMPB-005 Marketing of Financial Services Solved Question Paper June 2024

Marketing of Financial Services
Course Code: MMPB-005

1. Explain the characteristics of services and
discuss the differences between services and
products along with the implication for
marketing of financial services.
2. Explain the Marshallian Economic model and
the Freudian Psychoanalytic model. Discuss the
marketing applications of each of these models.
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3. Explain the concept of Product Life cycle and
discuss its application in marketing of banking
products.
4. What are the various categories of Non
Banking Financial Companies (NBFCs) ?
Discuss the role of non bank lenders in last
mile delivery of financial services.
5. What do you understand by Promotion of
banking products and services ? Discuss the
activists involved in sales promotion and
explain some of the sales promotion strategies.
6. What is Relationship Marketing ? Discuss its
application in attracting customers through
customer relationship management.
7. Explain the concept of mutual fund and discuss
the performance based differentiation
strategies of mutual funds.
8. What are the different types of pension plans ?
Discuss the risks faced by pension funds and
describe the funds management strategies of
pension funds.