MCO-06 Marketing Management in English Solved Assignment 2022-2023

MCO-06 Marketing Management Solved Assignment 2022-2023

TUTOR MARKED ASSIGNMENT
COURSE CODE : MCO-06
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MCO-06/TMA/2022-2023
COVERAGE : ALL BLOCKS

Maximum Marks: 100
Attempt all the questions:
1) What do you mean by Buyer Behavior? Discuss various social and
Cultural factors which influence the buyer behavior?
(20)
2) What are the objectives of Pricing? Discuss the basic methods of Price
Determination.
(20)
3) Write short notes on the following:
(a) Positioning
(b) Warehousing
(c) Personal Selling
(d) Relationship Marketing
(4×5)
4) Differentiate between the following
(a) Consumer goods and Industrial goods
(b) Selective and Intensive Distribution
(c) Advertising and Publicity
(d) Selling and Marketing
(4×5)
5) Comment briefly on the following statement:
(a) “Rural marketing in India offer huge opportunities and throw
challenges to marketers”.
(b) “The basic purpose of marketing research is to facilitate
decision making process”.
(c) “The rate of failure of new products is very high”.
(d) “Market Communication plays an important role in a company’s
overall marketing program”.

MCO06, MCO 06, MCO-06, MCO-6, MCO6, MCO 6