MCO-06 Marketing Management in English Solved Assignment 2021-2022

MCO-06 Marketing Management

Solved Assignment 2021-2022

COURSE CODE : MCO-06
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MCO-06/TMA/2020-2021
COVERAGE : ALL BLOCKS

Attempt all the questions:
1. What is marketing research? What steps are involved in conducting a marketing
research study?
(20)
2. “Developing an effective advertising campaign requires a stream of interconnected
decisions on such matters as objective setting, budget setting, media decisions as
wellas decisions on strong creative strategy”. Elaborate.
(20)
3. Write short notes on the following:
(a) Buying Behaviour Situations
(b) Mass Marketing
(c) Internet marketing
(d) Functional Middlemen
(4X5)
4. Differentiate between the following:
(a) Product and Production concept of marketing
(b) Micro environment and Macro environment
(c) Market segmentation and Market targeting.
(d) Captive Product Pricing and Product-Bundle Pricing
(4X5)
5. Comment briefly on the following statement:
(a) Different phases of development in Indian market are indicators that there is a
revolution undergoing in Indian market.
(b) Marketing research is quite pervasive in nature and can be used by the
marketing managersin various marketing decision areas.
(c) Consumers are being influenced by a number of psychological factors in the
purchase of various products and services.
(d) Marketing of services is no different from marketing of products, the strategies
of the 4 P’s, however, require some modifications when applied to services.

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