MCO-06 Marketing Management in English Solved Assignment 2020-2021

50.00

MCO-06 Marketing Management

Solved Assignment 2020-2021

COURSE CODE : MCO-06
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MCO-06/TMA/2020-2021
COVERAGE : ALL BLOCKS

SKU: MCO-06 EM Categories: , ,

Description

MCO-06 Marketing Management

Solved Assignment 2020-2021

COURSE CODE : MCO-06
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MCO-06/TMA/2020-2021
COVERAGE : ALL BLOCKS

Title Name MCO-06 Marketing Management Solved Assignment 2020-2021
University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course MCOM
Language ENGLISH
Semester 2020-2021 Course: MCOM
Session 2020-21
Short Name MCO-06 (ENGLISH)
Assignment Code MCO-06/TMA/2020-2021
Product Assignment of MCOM 2020-2021 (IGNOU)
Submission Date 1. Those who are enrolled in July 2020, it is valid upto June 2021.

2. Those who are enrolled in January 2021, it is valid upto December 2021.

Price RS. 60

Attempt all the questions:
1. What is marketing information system? What are its major components?
What considerations one should keep in mind while designing a marketing
information system for a firm?
(20)
2. Define market targeting and explain the procedure on how to target different
markets? How will you evaluate the potential of a target market?
(20)
3. Write short notes on the following:
(a) Geodemographic Segmentation
(b) Product mix
(c) Rural marketing
(d) d. Integrated marketing communication
(4X5)
4. Differentiate between the following:
(a) Selling and Marketing
(b) Market skimming pricing strategy and Penetration pricing strategy
(c) Total system approach and Total cost approach of marketing logistics
(d)Individual Branding and Umbrella Branding
(4X5)
5. Comment briefly on the following statement:
(a) It is necessary for a company to scan the changing environment
continuously, and change the marketing mix strategies in accordance
with the trends of marketing environment
(b)Reference groups are groups that serve as frames of reference for
individuals in their purchase or consumption decisions.
(c) A good salesman has certain qualities and abilities as a result he is able
to perform better than others
(d) The central idea of an advertising message is referred to as the
advertising appeal.

MCO-06, MCO-6, MCO 06, MCO 6, MCO06, MCO

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