BTMC-136 TOURISM MARKETING Solved Assignment 2022-2023
Tutor Marked Assignments
Course Code: BTMC-136
|Title Name||BTMC-136 Solved Assignment 2022-2023|
|Service Type||Solved Assignment (Soft copy/PDF)|
|Course||B.A (VOCATIONAL STUDIES) TOURISM MANAGEMENT|
|Semester||2022-2023 Course: BAVTM|
|Session||July 2022 – January 2023 Sessions|
|Product||Assignment of B.A (VOCATIONAL STUDIES) TOURISM MANAGEMENT 2022-2023 (IGNOU)|
|Submission Date||July cycle: 30th April|
January cycle: 31st October
Answer the following in about 500 words each.
1. Discuss the different elements of Marketing Mix in brief. 20
2. Define Target Marketing. Explain the process of Target Marketing with the help of suitable examples.
Answer the following questions in about 250 words each.
3. Discuss the importance of marketing with examples from the Tourism Industry. 10
4. Explain the process of Personal Selling with suitable examples from the travel and tourism. 10
5. Discuss the internal and external factors that influence pricing. 10
Answer the following questions in about 100 words each.
6. Define Positioning. What are the methods of positioning? 6
7. What is the need and importance of Market Segmentation? 6
8. Explain the Tourism Product Life Cycle with examples. 6
9. Discuss the role of social media as a marketing tool. 6
10. Write short notes on any two of the followings. (2 X3 =6)
a) Research Approach
b) Distribution Channels in Tourism
c) Destination Marketing
BTMC-136, BTMC 136, BTMC136