BTMC-136 TOURISM MARKETING in English Solved Assignment 2022-2023

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BTMC-136 TOURISM MARKETING Solved Assignment 2022-2023

Tutor Marked Assignments
Course Code: BTMC-136
Total Marks:100
(2022-2023)

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BTMC-136 TOURISM MARKETING Solved Assignment 2022-2023

Tutor Marked Assignments
Course Code: BTMC-136
Total Marks:100
(2022-2023)

Title NameBTMC-136 Solved Assignment 2022-2023
UniversityIGNOU
Service TypeSolved Assignment (Soft copy/PDF)
CourseB.A (VOCATIONAL STUDIES) TOURISM MANAGEMENT
Language ENGLISH
Semester2022-2023 Course: BAVTM
SessionJuly 2022 – January 2023 Sessions
Short Name BTMC-136
Assignment CodeBTMC-136
ProductAssignment of B.A (VOCATIONAL STUDIES) TOURISM MANAGEMENT 2022-2023 (IGNOU)
Submission DateJuly cycle: 30th April
January cycle: 31st October
PriceRS. 80

Assignment A
Answer the following in about 500 words each.
1. Discuss the different elements of Marketing Mix in brief. 20
2. Define Target Marketing. Explain the process of Target Marketing with the help of suitable examples.
20
Assignment B
Answer the following questions in about 250 words each.
3. Discuss the importance of marketing with examples from the Tourism Industry. 10
4. Explain the process of Personal Selling with suitable examples from the travel and tourism. 10
5. Discuss the internal and external factors that influence pricing. 10
Assignment C
Answer the following questions in about 100 words each.
6. Define Positioning. What are the methods of positioning? 6
7. What is the need and importance of Market Segmentation? 6
8. Explain the Tourism Product Life Cycle with examples. 6
9. Discuss the role of social media as a marketing tool. 6
10. Write short notes on any two of the followings. (2 X3 =6)
a) Research Approach
b) Distribution Channels in Tourism
c) Destination Marketing

BTMC-136, BTMC 136, BTMC136

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