TUTOR MARKED ASSIGNMENT Course Code : BRL-12 Course Title : Visual Merchandising & Store Management Assignment Code : BRL-12/TMA/2021-22 Coverage : All Blocks
Title Name
BRL-12 Solved Assignment 2021-2022
University
IGNOU
Service Type
Solved Assignment (Soft copy/PDF)
Course
Bachelor of Business Administration (BBA) in Retailing
Language
ENGLISH
Semester
2021-2022 Course: BBA
Session
July 2021 and January 2022
Short Name
BRL-12
Assignment Code
BRL-12/TMA/2021-22
Product
Assignment of BBA 2021-2022 (IGNOU)
Submission Date
You have to submit the assignment of all the courses to The Coordinator of your Study Centre. For appearing in June Term-end Examination, you must submit assignment to the Coordinator of your study centre latest by 15th March. Similarly for appearing in December Term-end Examination, you must submit assignments to the Coordinator of your study centre latest by 15th September.
Price
RS.150
Attempt all the questions. (A) Short Type Questions 1. What is meant by brown goods? Discuss the display approach and presentation of brown goods in a retail store. (10) 2. Discuss the display approach and merchandise presentation for Cafes and Food Courts. (10) 3. Discuss various types of retail formats with suitable examples. (10) 4. What is meant by store ambience? Explain in detail the elements to be taken care while finalizing a store ambience. (10) 5. Write down the difference between Department Store, specialty home ware store, and Hypermarkets. (10) 6. What are the elements of visual merchandising? Discuss the steps to be followed in effective visual merchandising. (10) 7. Describe the different types of errors that may generally occur while planning to display the merchandise in a retail store. (10) (B) Essay Type Questions 8. What is harmony? What are its different forms? Describe the elements of design one should keep in mind while creating harmony. (15) 9. What do you understand by macro space Planogram? Discuss the important steps while setting up a new store.
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