Name: BRL-102 Introduction to Retail Marketing Solved Assignment 2023-2024
SKU: BRL-102 EM
Price: 40.00 INR
Availability: InStock

BRL-102 Introduction to Retail Marketing Solved Assignment 2023-2024

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-102
Course Title : Introduction to Retail Marketing
Assignment Code : BRL-102/TMA/2023-24
Coverage : All Blocks

Maximum Marks: 100

Title Name	BRL-102 Solved Assignment 2023-2024
University	IGNOU
Service Type	Solved Assignment (Soft copy/PDF)
Course	Bachelor of Business Administration (BBA) in Retailing
Language	ENGLISH
Semester	2023-2024 Course: BBA
Session	Valid from 1st July, 2023 to 30th June, 2024
Short Name	BRL-102
Assignment Code	BRL-102/TMA/2023-24
Product	Assignment of BBA 2023-2024 (IGNOU)
Submission Date	1. Those students who are appearing in December exams. They should download the assignment and submit the same latest by 15th October. 2. Those students who are appearing in June Term End Examination they have to submit the assignment latest by in 15th March.
Price	RS.150

Attempt all the questions.
(A) Short Type Questions
1. What are the types of decision-making processes? Explain with
an example.
(10)
2. What are the steps in individual selling? How are they different
from the B2B selling?
(10)
3. Explain the growing importance of retailing. (10)
4. Define personal selling. Explain the various types of personal
selling.
(10)
5. What is sales promotion? Explain main objectives of sales
promotion with examples.
(10)
6. Explain the different fundamentals and needs of advertising in
retail?
(10)
7. Explain the different types of retail promotion with examples. (10)
(B) Essay Type Questions
8. What are the emerging trends in retail marketing? Elaborate
with examples.
(15)
9. Explain different types of pricing strategy practiced by retailers? (15)