AMK-01 Marketing in English Solved Assignment 2021-2022

AMK-01 Marketing

Solved Assignment 2021-2022

TUTOR MARKED ASSIGNMENT
COURSE CODE : AMK-01
COURSE TITLE : MARKETING
ASSIGNMENT CODE : AMK-01/TMA/2021-2022
COVERAGE : ALL BLOCKS

Attempt all the questions:
1. What is marketing environment? Describe the macro environment and micro
environment of marketing.
(20)
2. What do you understand by the term “discounts and allowances”? Explain various
types of discounts and allowances given by the manufacturer to various types of
buyers with example.
(20)
3. Write short notes on the following:
(a) Societal Concept
(b) Brand Repositioning
(c) Consumer goods
(d) Advertising media
(4X5)
4. Differentiate between the following:
(a) Related and Unrelated product diversification.
(b) Predatory pricing and Price discrimination
(c) Consumer Markets and Organisational Markets
(d) Push and Pull promotion strategies
(4X5)
5. Comment briefly on the following statement:
(a) Skimming price is appropriate for a product that is a realinnovation.
(b) A company triesto stimulate sales during the maturity stage by adopting
different modificationstrategies.
(c) Buying a product is a process encompassing different stages.
(d) A channel ofdistribution performs a variety of functions such as transactional,
logistical and facilitating functions.

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