AMK-01 Marketing Solved Assignment 2019-2020
Course Code : AMK – 01
Course Title : Marketing
Assignment Code : AMK – 01/TMA/2019-20
Coverage : All Blocks
|Title Name||AMK-01 Marketing Solved Assignment 2019-20|
|Service Type||Solved Assignment (Soft copy/PDF)|
|Semester||2019-2020 Course: BCOM|
|Short Name||AMK-01 (ENGLISH)|
|Assignment Code||AMK – 01/TMA/2019-20|
|Product||Assignment of BCOM 2019-2020 (IGNOU)|
|Submission Date||1. Those who are enrolled in July 2019, it is valid up to June 2020.
2. Those who are enrolled in January 2020, it is valid up to December 2020.
Attempt all the questions.
1. “Consumer is always a rational human being. Hence economic basis for segmentation is the most
appropriate method.” Do you agree with this statement? Give reasons. (20)
2. What is the relationship between product item, product line and product mix? Explain various
product line and product mix strategies suitable for consumer goods. (6+14)
3. An Indian pharmaceutical company invented vaccine for cancer. As the marketing manager of
that company, discuss various approaches for pricing this new product. Decide which of them is
more appropriate for pricing this vaccine and give reasons in support of your decision. (12+8)
4. Explain various approaches available to marketers with regard to intensity of distribution. In your
opinion, which of them is appropriate for the distribution of the following products? Give reasons
for your choice.
(i) Soft drink
(ii) Lap Top
(iii) Sports car (12+8)
5. As the marketing manager of a sports shoes company, Explain various factors you will keep in
mind while deciding the promotion mix for your company. (20)
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