MTTM/MTM-6 MARKETING FOR TOURISM MANAGERS SOLVED ASSIGNMENT 2020

MTTM-6 SOLVED ASSIGNMENT 2020

MTTM-6: MARKETING FOR TOURISM MANAGERS
(TUTOR MARKED ASSIGNMENT)
Course Code: MTTM 6/MTM 6

Programme: MTTM/MTM
Total Marks: 100 Assignment Code: MTTM 6/MTM 6/ TMA /2020

1. What do you understand by marketing? Explain marketing mix and marketing strategy. 20
2. Write a detailed note on marketing in a developing economy. Support your answer with a suitable
example. 20
3. Differentiate between market segmentation and product differentiation with the help of suitable
examples. 20
4. What is marketing organization? Explain the changing role of marketing organization and methods
of designing the marketing organization. 20
5. Write short notes on (any two) : 2X 10 = 20
i. Characteristics of services
ii. Elements of marketing mix in service marketing
iii. Relationship between marketing mix and marketing strategy.
6. What is marketing research? Explain the purpose, scope and application of marketing research. 20

7. What is a product? Explain types, marketing strategy, product line decision and diversification of
product. 20
8. Explain product life cycle and new product development in detail with suitable example. 20
9. Explain the Stages in Buyer decision making process. Discuss the factors influencing consumer
behavior with suitable examples. 20
10. Write short notes on any two of the following: 2 X 10 = 20
i. Branding in tourism
ii. Packaging in tourism
iii. Marketing Communication in tourism

MTTM-6, MTTM 6, MTTM6, MTM-6, MTM 6, MTM6