MMPM-009 Retail Management Solved Question Paper June 2024

MMPM-009 Retail Management Solved Question Paper June 2024

Retail Management
Course Code: MMPM-009

Section—A
1. (a) “Retailing includes all activities involved in
selling goods and services to consumers.”
Discuss the statement with reference to
the two types of traditional retail formats
that you are familiar with.
(b) Critically discuss the key growth drivers
impacting retail business in India.
[ 2 ] MMPM-009
2. (a) What is wheel of retailing theory ? Explain
the three stage cycle of the retailing
process with an example.
(b) Explain the characteristics of corporate
chain stores. Discuss the benefits and their
limitations.
3. (a) Why deciding merchandise mix is crucial
for every retail business ? Explain.
As a merchandise manager, discuss the
factors that you would consider in deciding
merchandise mix for a competitively priced
uni-sex denim brand targeting youngsters.
(b) Discuss the importance of atmospherics in
retail mix. Does its scope of coverage differ
across small vs. big retailers ? Support
your answer with examples of your choice.
4. Write short notes on any three of the following :
(a) Online retailers
(b) Off-price retailers
(c) Objectives of merchandising
(d) Internal atmospherics
(e) Shrinkage in retail inventory management
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Section–B
5. Locational decision decides the success or
failure of businesses. However, locational
decisions in retailing become even more
significant and strategic in nature. Therefore,
making the right
choice of site/location for the new business is
one of the critical decision business owners will
have to make.
List out and examine the various factors that
impact the selection of a specific store location
for the following :
(a) charging points for e-vehicles
(b) computer training institute
(c) automatic vending machines (soft drinks)
(d) 24/7 pharma retailing