Name: MMPM-005 Marketing of Services Solved Assignment 2024-2025
SKU: MMPM-005
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MMPM-005 Marketing of Services Solved Assignment 2024-2025

Course Code : MMPM-005
Course Title : Marketing of Services
Assignment Code : MMPM-005/TMA/ JULY/2024
Coverage : All Blocks

Title Name	MMPM-005 Solved Assignment 2024-2025
University	IGNOU
Service Type	Solved Assignment (Soft copy/PDF)
Course	MBA and MBA (Banking & Finance)
Language	ENGLISH
Semester	2024-2025 Course: MBA
Session	July 2024 and January 2025 Sessions
Short Name	MMPM-005
Assignment Code	MMPM-005/TMA/ JULY/2024
Product	Assignment of MBA and MBA (Banking & Finance) 2024-2025 (IGNOU)
Submission Date	(Last date of submission for July session is 31st October and for January session is 30th April

1. What are the differences between ‘search’, ‘experience’, and ‘credence’ qualities?
What are the implications of these qualities for service marketers? Explain with the
help of examples.
2. What guidelines would you follow for developing an advertising campaign for a service
organization? Discuss by taking the example of a commercial bank or an insurance
company.
3. Differentiate between high-contact, medium-contact, and low-contact services. How are
people’s roles different in these services?
4. Explain the significance of determining demand patterns. Select any service
organization of your choice and describe its demand patterns and its underlying causes.
5. In the following organizations identify the various physical evidences and suggest ways
to improve upon them.
a) A nationalized bank and a private bank.
b) A super bazaar and a private department store.

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