MMPM-001 Consumer Behaviour Solved Question Paper December 2022

MMPM-001 Consumer Behaviour Solved Question Paper December 2022

Consumer Behaviour
Course Code: MMPM-001

MBA (NEW)
Term-End Examination
December, 2022

MMPM-001 : CONSUMER BEHAVIOUR
Time : 3 hours Maximum Marks : 100
Weightage : 70%
Note : Attempt any three questions from Section A.
Section B is compulsory. All question carry equal
marks.

SECTION A

1. (a) What is meant by consumer attitude ?
(b) How do you justify the relevance of studying
consumer attitudes for marketing ? Explain
by taking an example of a product or service.
2. (a) Explain online consumer behaviour, with
the help of Technology Acceptance Model.
(b) Elaborate the same by taking the example of
online shopping of consumer products.
3. (a) How does the problem recognition stage
vary between a low involvement and a high
involvement purchase ?
(b) How can the marketers benefit from these
variations ?

4. Write short notes on any two of the following :
(a) Engel-Kollat-Blackwell Model
(b) Maslow’s Hierarchy of Needs
(c) Implications of Family Decision-Making for
Marketing Strategy
(d) Absolute vs. Differential Threshold