MCO-023 Strategic Management in English Solved Question Paper December 2022

MCO-023 Strategic Management in English Solved Question Paper December 2022

Strategic Management
Course Code: MCO-023

MASTER OF COMMERCE (MCOM)
Term-End Examination
December, 2022

MCO-023 : STRATEGIC MANAGEMENT
Time : 3 hours Maximum Marks : 100
Note : Attempt any five questions. All questions carry
equal marks.

1. What do you mean by strategy ? Discuss the
nature and importance of strategy with suitable
examples. 2+8+10
2. Explain briefly Porter’s Five Forces framework.
How can it be used for analysing competitive
environment of an industry ? 20
3. (a) Explain the concept of differentiation
strategy. Illustrate your answer with
suitable examples. 10
(b) Discuss the concept of cost leadership in the
present context. 10

4. What is competitive strategy ? Discuss various
dimensions which need to be considered while
formulating a competitive strategy. 20
5. Define Corporate Governance. Why is it
important for organizations to follow corporate
governance practices ? Describe different models
of corporate governance. 20
6. Discuss the strategic control process. Discuss in
detail the characteristics of an effective control
system. 20
7. Write short notes on any four of the
following : 45=20
(a) Strategic Change
(b) Functions of Leadership
(c) Corporate Culture
(d) Critical Success Factor (CSF)
(e) Competitive Profile Matrix