Name: BTMC-136 TOURISM MARKETING in English Solved Assignment 2023-2024
SKU: BTMC-136 EM
Price: 40.00 INR
Availability: InStock

BTMC-136 TOURISM MARKETING in English Solved Assignment 2023-2024

Tutor Marked Assignments
Course Code: BTMC-136
Total Marks:100
(2023-2024)

Title Name	BTMC-136 Solved Assignment 2023-2024
University	IGNOU
Service Type	Solved Assignment (Soft copy/PDF)
Course	B.A (VOCATIONAL STUDIES) TOURISM MANAGEMENT
Language	ENGLISH
Semester	2023-2024 Course: BAVTM
Session	July 2023 – January 2024 Sessions
Short Name	BTMC-136
Assignment Code	BTMC-136
Product	Assignment of B.A (VOCATIONAL STUDIES) TOURISM MANAGEMENT 2023-2024 (IGNOU)
Submission Date	July cycle: 30th April January cycle: 31st October
Price	RS. 80

Section A
Answer the following in about 500 words each.
1. What are the different variables for market segment? Explain with examples. 20
2. Discuss the factors influencing Pricing of a product with suitable examples 20
Section B
Answer the following questions in about 250 words each.
3. Discuss the different Marketing Philosophies in brief. 10
4. Explain the steps of Marketing Research Process with the help of a suitable example. 10
5. What is the role of Media in Tourism Promotion? 10
Section C
Answer the following questions in about 100 words each.
6. Define Branding. What are the characteristic of a good brand? 6
7. What is meant by Product Differentiation? What are the criteria for Product
differentiation? 6
8. Explain the different levels of Tourism Product with example. 6
9. What are the criteria of classifying the services? 6
10. Write short notes on any two of the followings. (2 X3 =6)
a) Promotion
b) Disadvantages of Digital Marketing
c) Destination Marketing Organisations