BRL-12 Visual Merchandising & Store Management Solved Assignment 2021-2022

BRL-12 Visual Merchandising & Store Management

Solved Assignment 2021-2022

TUTOR MARKED ASSIGNMENT
Course Code : BRL-12
Course Title : Visual Merchandising & Store Management
Assignment Code : BRL-12/TMA/2021-22
Coverage : All Blocks

Attempt all the questions.
(A) Short Type Questions
1. What is meant by brown goods? Discuss the display approach and
presentation of brown goods in a retail store.
(10)
2. Discuss the display approach and merchandise presentation for Cafes and
Food Courts.
(10)
3. Discuss various types of retail formats with suitable examples. (10)
4. What is meant by store ambience? Explain in detail the elements to be
taken care while finalizing a store ambience.
(10)
5. Write down the difference between Department Store, specialty home ware
store, and Hypermarkets.
(10)
6. What are the elements of visual merchandising? Discuss the steps to be
followed in effective visual merchandising.
(10)
7. Describe the different types of errors that may generally occur while
planning to display the merchandise in a retail store.
(10)
(B) Essay Type Questions
8. What is harmony? What are its different forms? Describe the elements of
design one should keep in mind while creating harmony.
(15)
9. What do you understand by macro space Planogram? Discuss the
important steps while setting up a new store.

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