BRL-11 Retail Operations and Store Management -II Solved Assignment 2021-2022

BRL-11 Retail Operations and Store Management -II

Solved Assignment 2021-2022

TUTOR MARKED ASSIGNMENT
Course Code : BRL-11
Course Title : Retail Operations and Store Management -II
Assignment Code : BRL-11/TMA/2021-22
Coverage : All Blocks

Attempt all the questions.
(A)Short Type Questions
1. How does price sensitivity differ for different market segments based on
shopping orientation?
(10)
2. What is visual communication? Explain its important elements. (10)
3. Describe the eight-step process in category management. (10)
4. Distinguish between the following:
(a) Knowledge Gap and Communication Gap
(b) Institutional Signage and Point-of-Sale Signage
(c) Value Merchandise Planning and Unit Stock Planning
(d) Job Description and Job Specification
(10)
5. Write short notes on the following:
(a) Customer Pyramid
(b) Periodic Replenishment System
(c) Balanced Score Card
(d) Implied Warranties
(10)
6. Briefly comment on the following:
(a) “Probably with the success of an isolated store, many others want to
open stores selling similar product lines to cash in on the shoppers flow
into the area.”
(b) “Financial performance and Customer Satisfaction are based on
historical actions.”
(c) “Retailers of present world must take care of various laws.”
(d) “Price penetration strategy may achieve the sales revenue.”
(10)
7. Explain the merits de-merits of different advertising media. (10)
(B) Essay Type Questions
8. What is financial leverage? Explain the same with suitable examples
extracted from retail business.
(15)
9. Explain the compensatory and non-compensatory models in the
consumers’ decision making process for evaluating brands on multiple
attributes.

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