BRL-107 Buying and Merchandising-I Solved Assignment 2023-2024

BRL-107 Buying and Merchandising-I Solved Assignment 2023-2024

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–107
Course Title : Buying and Merchandising-I
Assignment Code : BRL–107/TMA/2023-24
Coverage : All Blocks

Maximum Marks: 100

Attempt all the questions.
(A) Short Type Questions
1. What is merchandise assortment? Describe different steps in the
planning of merchandise assortment.
(10)
2. Describe salient features of a supermarket. How is it helpful for
the consumers to shop at a supermarket?
(10)
3. Explain the concept of the category life cycle. Discuss the
strategies adopted at different stages of the category life cycle.
(10)
4. Describe nine laws that influence buyer’s price sensitivity. (10)
5. “Selecting an appropriate vendor is the key step in the success
of an enterprise”. Elaborate.
(10)
6. Explain the concept of open-to-buy. How is it helpful in
increasing the profits of the retail store?
(10)
7. Distinguish between:
(a) Faishon items and Fads
(b) Economy pricing and Psychological pricing
(5+5)
(B) Essay Type Questions
8. What is meant by key Performance Indicator (KPI)? Giving
suitable examples, explain the main KPI’s of buying and
merchandising.
(15)
9. Explain the concept of ‘Brand’ and advantages of using a brand.

BRL-107, BRL 107, BRL107