BRL-102 Introduction to Retail Marketing Solved Assignment 2024-2025
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-102
Course Title : Introduction to Retail Marketing
Assignment Code : BRL-102/TMA/2024-25
Coverage : All Blocks
Maximum Marks: 100
Title Name | BRL-102 Solved Assignment 2024-2025 |
University | IGNOU |
Service Type | Solved Assignment (Soft copy/PDF) |
Course | Bachelor of Business Administration (BBA) in Retailing |
Language | ENGLISH |
Semester | 2024-2025 Course: BBA |
Session | Valid from 1st July, 2024 to 30th June, 2025 |
Short Name | BRL-102 |
Assignment Code | BRL-102/TMA/2024-25 |
Product | Assignment of BBA 2024-2025 (IGNOU) |
Submission Date | 1. Those students who are appearing in December exams. They should download the assignment and submit the same latest by 15th October. 2. Those students who are appearing in June Term End Examination they have to submit the assignment latest by in 15th March. |
Attempt all the questions.
(A) Short Type Questions
1. Describe the different qualities of sales persons engaged in
personal selling.
(10)
2. Explain the different types of sales presentations. (10)
3. Explain the stages of consumer decision making process. (10)
4. What are the different types of stores? (10)
5. What is “SPIN” selling? Explain. (10)
6. Explain few strategies to be used for budget sourcing? (10)
7. What do you understand by the term “marketing mix”? Explain
with an examples.
(10)
(B) Essay Type Questions
8. Write about the social media marketing and discuss the SEO in
social media marketing.
(15)
9. What do you meant by Personal selling? Explain the importance
of Personal selling from the point of view of manufacturers.
BRL-102, BRL 102, BRL102
Reviews
There are no reviews yet.