BPCG-174 PSYCHOLOGY AND MEDIA in English Solved Question Paper December 2021

BPCG-174 PSYCHOLOGY AND MEDIA in English Solved Question Paper December 2021

PSYCHOLOGY AND MEDIA
Course Code: BPCG-174

BACHELOR’S PROGRAMME
Term-End Examination
December, 2021

BPCG-174 : PSYCHOLOGY AND MEDIA
Time : 3 hours Maximum Marks : 100
Note : (i) Answer any five questions, selecting at least

two from each section.
(ii) All questions carry equal marks.
(iii) Answer each question in about 400 words..

SECTION I

1. Define the concept of media. Describe the
different types of media. 6+14
2. Discuss the various stereotypes in media
representations. 20
3. What are the goals of advertising ? Explain about
the different stakeholders who are involved in
creating an advertisement. 8+12
4. Explain the concept of parasocial relationship.
Discuss the defining characteristics of parasocial
relationship. 6+14

SECTION II

5. Discuss various research methods used in media
psychology. 20
6. Examine the various initiatives and schemes for
online/virtual learning in India. 20
7. Explain the media’s role in health
communication. 20

8. Write short notes on the following in about
200 words each : 10+10
(a) Gatekeeping Hypothesis
(b) Agenda-Setting Theory and Cultivation
Theory