BCOE-141 PRINCIPLES OF MARKETING in English Solved Question Paper June 2023

BCOE-141 PRINCIPLES OF MARKETING in English Solved Question Paper June 2023

PRINCIPLES OF MARKETING
Course Code: BCOE-141

Note : (i) Answer any five questions.
(ii) All questions carry equal marks.
1. What do you understand by marketing
environment and why is it important to scan
the marketing environment ? Explain the
various components of the marketing
environment briefly. 20
[ 2 ] BCOE-141
2. Explain the various bases of market
segmentation with the help of examples. 20
3. “New product development is a very complex
process.” Comment on this statement
highlighting the steps involved in new product
development with the help of examples. 20
4. Explain the various stages of the product life
cycle with examples. Also, describe the
marketing strategies recommended at each
stage of the product life cycle. 20
5. Discuss the methods of setting the price of a
product. 20
6. Explain the various functions performed by the
channel members. Also, describe the various
channels of distribution used by marketers. 20
7. Discuss the components of promotion mix with
examples. Explain the criteria to select the best
possible tool for the promotion of a product. 20
[ 3 ] BCOE-141
P. T. O.
8. Write short notes on any four of the following :
4×5=20
(a) Packaging
(b) Service marketing
(c) Digital marketing
(d) Market targeting
(e) Green marketing
(f) Marketing mix