BCOE-141 PRINCIPLES OF MARKETING in English Solved Assignment 2021-2022

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BCOE-141 PRINCIPLES OF MARKETING
COURSE CODE : BCOE – 141
COURSE TITLE : PRINCIPLES OF MARKETING
ASSIGNMENT CODE : BCOE – 141/TMA/2021-22
COVERAGE : ALL BLOCKS

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BCOE-141 PRINCIPLES OF MARKETING

Solved Assignment 2021-2022

COURSE CODE : BCOE – 141
COURSE TITLE : PRINCIPLES OF MARKETING
ASSIGNMENT CODE : BCOE – 141/TMA/2021-22
COVERAGE : ALL BLOCKS

Title NameBCOE-141 Solved Assignment 2021-22
UniversityIGNOU
Service TypeSolved Assignment (Soft copy/PDF)
CourseBCOMG
Language ENGLISH
Semester2021-2022 Course: B.Com(G) CBCS
Session2021-22
Short Name BCOE-141
Assignment CodeBCOE – 141/TMA/2021-22
ProductAssignment of BCOMG 2021-2022 (IGNOU)
Submission Date1. Those students who are appearing in December Term End Examination they have to submit
latest by in 15 October
2. Those students who are appearing in June exams. They should download the new assignment and submit the same latest by 15 March
PriceRS. 50

Section – A
Q-1 What is marketing? Explain the different marketing concepts. (10)
Q-2 What do you mean by consumer buying behavior? Explain the factors influencing consumer
buying behavior.
(10)
Q-3 What do you understand by channel of distribution? Discuss the functions of channel of
distribution.
(10)
Q-4 What is augmented and virtual reality? State its advantages and limitations. (10)
Q-5 What do you mean by advertising? Explain the various media of advertising and compare
their advantages and limitations.
(10)
Section – B
Q.6 What do you mean by market segmentation? Explain the basis of market segmentation. (6)
Q.7 Explain the process of new product development. (6)
Q.8 What are the factors affecting promotion mix. (6)
Q.9 What is product life cycle? Discuss briefly. (6)
Q.10 What do you understand by marketing environment? Explain the types of marketing
environment.
(6)
Section – C
Q.11 Write short notes on the following:
(a) Cash discount
(b) Branding
(5X2)
Q.12 Distinguish between the following:
(a) Skimming and penetration pricing
(b) Product and services

BCOE-141, BCOE 141, BCOE141

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