Solved Assignment 2021-2022
TUTOR MARKED ASSIGNMENT
COURSE CODE : AMK-01
COURSE TITLE : MARKETING
ASSIGNMENT CODE : AMK-01/TMA/2021-2022
COVERAGE : ALL BLOCKS
|Title Name||AMK-01 Solved Assignment 2021-2022|
|Service Type||Solved Assignment (Soft copy/PDF)|
|Course||Bachelor of Business Administration (BBA) in Retailing and B.COM|
|Semester||2021-2022 Course: BBA and B.COM|
|Session||July 2021 and January 2022|
|Product||Assignment of BBA and B.COM 2021-2022 (IGNOU)|
|Submission Date||You have to submit the assignment of all the courses to The Coordinator of your Study Centre.|
For appearing in June Term-end Examination, you must submit assignment to the Coordinator
of your study centre latest by 15th March. Similarly for appearing in December Term-end
Examination, you must submit assignments to the Coordinator of your study centre latest by 15th
Attempt all the questions:
1. What is marketing environment? Describe the macro environment and micro
environment of marketing.
2. What do you understand by the term “discounts and allowances”? Explain various
types of discounts and allowances given by the manufacturer to various types of
buyers with example.
3. Write short notes on the following:
(a) Societal Concept
(b) Brand Repositioning
(c) Consumer goods
(d) Advertising media
4. Differentiate between the following:
(a) Related and Unrelated product diversification.
(b) Predatory pricing and Price discrimination
(c) Consumer Markets and Organisational Markets
(d) Push and Pull promotion strategies
5. Comment briefly on the following statement:
(a) Skimming price is appropriate for a product that is a realinnovation.
(b) A company triesto stimulate sales during the maturity stage by adopting
(c) Buying a product is a process encompassing different stages.
(d) A channel ofdistribution performs a variety of functions such as transactional,
logistical and facilitating functions.
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