PGDIBO-02 International Marketing Management
SOLVED ASSIGNMENT 2020-2021
Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2020-21
Coverage : All Blocks
|Title Name||PGDIBO-02 International Marketing Management Solved Assignment 2020-2021|
|Service Type||Solved Assignment (Soft copy/PDF)|
|Semester||2020-2021 Course: PGDIBO-02|
|Product||Assignment of MCOM 2020-2021 (IGNOU)|
|Submission Date||1. Those who are enrolled in July 2020, it is valid upto June 2021.
2. Those who are enrolled in January 2021, it is valid upto December 2021.
Attempt all the questions.
Q-1 What is international market segmentation? What are the bases of
international market segmentation?
Q-2 Discuss the emerging global competitive environment. Examine whether
small enterprise have scope in the emerging global business environment.
Q-3 Distinguish between the following:
(a) International and Multinational marketing.
(b) High tech positioning and High touch positioning.
(c) Direct and Indirect exporting.
(d) Trade selling and Missionary selling.
Q-4 Write short notes on the following:
(a) EPRG Orientation
(c) Test Marketing
(d) Transfer Pricing
Q-5 Comment on the following:
(a) There are several reasons for a business firm to go international.
(b) Even after entering the markets a company must answer questions like,
should it build, divest or abandon the market it has entered; how many
such market it should hold and so on.
(c) GATS Eliminates various legal barriers to international marketing in
(d) International marketing research is full of complexities.
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