MMPM-009 Retail Management Solved Assignment 2024

40.00

MMPM-009 Retail Management
Solved Assignment 2024
Course Code : MMPM-009
Course Title : Retail Management
Assignment Code : MMPM-009/TMA/Jan/2024
Coverage : All Blocks

40.00

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MMPM-009 Retail Management Solved Assignment 2024

Course Code : MMPM-009
Course Title : Retail Management
Assignment Code : MMPM-009/TMA/Jan/2024
Coverage : All Blocks

Title NameMMPM-009 Solved Assignment 2024
UniversityIGNOU
Service TypeSolved Assignment (Soft copy/PDF)
CourseMBA and MBA (Banking & Finance)
Language ENGLISH
Semester2024 Course: MBA
SessionJanuary 2024 and July 2024 sessions
Short Name MMPM-009
Assignment CodeMMPM-009/TMA/Jan/2024
ProductAssignment of MBA and MBA (Banking & Finance) 2024 (IGNOU)
Submission DateLast date of submission for January session is 30th April and for July session is
31st October.

1 a) Distinguish and discuss the terms retail and retailing. By using secondary data and
internet sources bring out the evolution of the retail sector since the last decade and a
half. Highlight the nature, structure, growth, challenges and opportunities that are
available to the sector.
b) Discuss the concept and the essence of the theory of wheel of retailing with a suitable
illustration.
2 a) Explain the importance of strategic planning process in the context of retail business.
Pickup any retail business of your choice and discuss the process.
b) What is retail life cycle theory? Discuss the various stages of the retail life cycle and
explain their role and importance as a tool for business development.
3 a) When and how locational decisions assume importance in retailing? Explain the locational
decisions theories that would help in making the right choice. Illustrate with a suitable
example.
b) Explain the terms retail product mix and merchandising with examples. How would you
go about planning merchandising for a new brand of premium readymade garments for
men?
4 a) Discuss the importance and essence of store atmospherics. What are the key components
of store atmospherics that you are familiar with? Elaborate.
b) Discuss the relationship of sourcing and inventory management in retail business.
Discuss the steps involved in sourcing and highlight their significance.

MMPM 009, MMPM009, MMPM-009, MMPM-09, MMPM09, MMPM 09, MMPM9, MMPM-9, MMPM 9

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