MMPM-006 Marketing Research Solved Question Paper June 2024

MMPM-006 Marketing Research Solved Question Paper June 2024

Marketing of Services
Course Code: MMPM-006

Section—A
1. (a) Explain the scope of marketing research
describing the decision areas where
marketing research results are used.
(b) Briefly discuss the ethical issues that need
to be considered while conducting
marketing research.
2. (a) What are different types of sources of error
in primary data collection. Explain with
examples.
[ 2 ] MMPM-006
(b) Briefly discuss the importance of editing
and coding of data in a marketing research
study.
3. (a) What is logistic regression ? Describe
different types of logistic regression.
(b) Discuss advantages and limitations of
online marketing research with the help of
examples.
4. Write short notes on any three of the following :
(a) Exploratory research design
(b) Classification of data
(c) Practical applications of correlation
(d) Marketing applications of conjoint analysis
(e) Application of new technologies in
marketing research
Section–B
5. A leading manufacturer of four wheelers
proposes to launch a new variant in midsegment cars. The company wants to know
which would be the ideal markets for this new
product and what would be its proposed
marketing strategy.
[ 3 ]
(a) Suggest what type of research design will
be appropriate for the market research
study.
(b) What could be the sources of secondary
data to help you to make your
recommendations ? Would you also suggest
primary data collection ? Discuss.