MMPM-006 Marketing Research Solved Assignment 2024

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MMPM-006 Marketing Research
Solved Assignment 2024
Course Code : MMPM-006
Course Title : Marketing Research
Assignment Code : MMPM-006/TMA/JAN/2024
Coverage : All Blocks

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MMPM-006 Marketing Research Solved Assignment 2024

Course Code : MMPM-006
Course Title : Marketing Research
Assignment Code : MMPM-006/TMA/JAN/2024
Coverage : All Blocks

Title NameMMPM-006 Solved Assignment 2024
UniversityIGNOU
Service TypeSolved Assignment (Soft copy/PDF)
CourseMBA and MBA (Banking & Finance)
Language ENGLISH
Semester2024 Course: MBA
SessionJanuary 2024 and July 2024 sessions
Short Name MMPM-006
Assignment Code MMPM-006/TMA/JAN/2024
ProductAssignment of MBA and MBA (Banking & Finance) 2024 (IGNOU)
Submission DateLast date of submission for Jan Session is 30th April and for July
Session is 31st October.

1. Discuss the role of new technologies in marketing research.
2. Discuss the main sources of primary and secondary data used in marketing research.
3. Data about a firm’s advertising expenditure and the corresponding sales figure over a period
of five months are given in the following table.
Month 1 2 3 4 5
Advertising Expenditure (Thousand Rupees) 8 9 8 9 10
Sales (Thousand Rupees) 12 13 14 15 16
Estimate the linear regression of sales on the advertising expenditure and Hypothesis Testing
interpret the results
4. What are the areas of application of big data in marketing research? Discuss.
5. Write short notes on following:
a) importance of research design
b) Conjoint analysis
c) Logistic Regression analysis

MMPM-006, MMPM 006, MMPM006, MMPM-06, MMPM06, MMPM 06, MMPM-6, MMPM6, MMPM 6

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