MMPM-001 Consumer Behaviour Solved Question Paper June 2024

MMPM-001 Consumer Behaviour Solved Question Paper June 2024

Consumer Behaviour
Course Code: MMPM-001

Section—A
1. What are the phases in Organizational Buying
Behaviour Decision Process ?
2. (a) Explain in detail ‘Information Processing’.
How is it different from learning ?
(b) Should marketers work while addressing
short-term memory or the long-term
memory ? How are the two related ?
[ 2 ]
3. What factors are important in reference group
influence ? Suggest any two products where
reference groups have strong influence, both
positive and negative on consumer buying
decision.
4. Write short notes on any three of the following :
(a) Maslow’s Hierarchy of needs
(b) Family Life Cycle stages
(c) Characteristics of culture
(d) Technology acceptance model
(e) Perceptions
Section—B
5. (a) How does advertising influence
perceptions ? Explain by taking the
example of Patanjali Dantkanti
Toothpaste.
(b) Suggest an alternate strategy for this
toothpaste to influence perceptions
favorably.