MMPM-001 Consumer Behaviour Solved Question Paper December 2023

MMPM-001 Consumer Behaviour Solved Question Paper December 2023

Consumer Behaviour
Course Code: MMPM-001

1. (a) Define and discuss learning from
marketing point of view.
(b) What are the essential features of classical
learning approach ?
2. Describe three types of motivational conflicts
with example of your choice.

3. How will an urban consumer differ from a rural
consumer in similar purchase needs ? Are the
differences really substantial ?
4. Write short notes on any two of the following :
(a) Behavioural Intention (BI) model
(b) Reference groups
(c) Cross cultural understanding of consumer
behaviour
(d) Concept of Information Processing
Section—B
5. E-consumers are those who buy goods and
services online or through other electronic
systems like computer networks or mobile apps.
E-commerce gives customers access to
advantages like interactive communications,
quick delivery, and more customization that
they wouldn’t otherwise have. The product
information available online is more condensed
and comes from a variety of websites. Users
now have more options for selecting and
comparing the goods they want to buy or for
finding and choosing specialized goods. Such an

open market would boost competition and
benefit industrial buyers by encouraging better
quality and a wider selection of items. These
options make online or internet buying simple,
affordable, and secure. On the other hand,
understanding online consumer behaviour is
now considered essential by marketers. In view
of this answer, the following questions.
Questions
(a) How is the online buying process different
from shopping at a physical store ?
Explain.
(b) Do customers’ social classes and life cycle
stages have an effect on their online
purchasing behaviour ? Discuss.