MMPC-006 Marketing Management Solved Question Paper June 2024

MMPC-006 Marketing Management Solved Question Paper June 2024

Marketing Management
Course Code: MMPC-006

Section—A
1. (a) Distinguish market from marketing.
Briefly discuss the various marketing
philosophies that have evolved over a
period of time.
(b) What is STP strategy ? Discuss the
approaches that a smart phone marketer
may use in the evaluation and selection
process of market segments.
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2. (a) Define the term product and discuss
various classifications of products. Support
your answer with relevant examples.
(b) How do the stage of product life-cycle
(PLC) and product positioning affect the
pricing decisions with reference to recently
launched electric bike ?
3. (a) Distinguish Marketing Communication
and Integrated Marketing Communication
(IMC). Explain the various tools of IMC
that help an FMCG brand marketer in
selling their products.
(b) Why pricing of services is a challenging
task for marketers ? Discuss with a
suitable example of your choice or you are
familiar with. Comment on the pricing
methods that may be used to price service
offerings.
4. Write short notes on any three of the
following :
(a) Levels of consumer decisions
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P. T. O.
(b) Brand name selection process
(c) Types of adverting
(d) Types of selling jobs
(e) Traditional marketing vs. Digital
marketing
Section—B
5. The Millet Market Research Report offers an
indispensable roadmap to the expanding
industry landscape. With its high protein
content, millet is increasingly favored by
health-conscious consumers, notably within the
vegetarian and vegan populations. This shift in
dietary preferences has led to a rapid growth in
demand for millet-based products, a trend that
is set to positively drive the millet market.
Taking a cue, a group of four young and
enterprising Agri-Business Management
graduates having post qualification work
experience between 4-6 years have joined hands
together to start a new business of marketing of
millets. Each member in the group is very
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dissimilar in their personality and outlook but
they share a strong bond of entrepreneurial
spirit which probably was the reason to
collaborate to form and entity.
Questions :
(a) What aspects of marketing environment
that the new firm should consider and
why ? (Furnish all the details that have
relevance on the new business.)
(b) Identify suitable target markets for the
business and offer a feasible positioning
strategy.
(c) Suggest a brand name and explain
packaging decisions/options you would
consider and why ?