Name: BRL-114 VISUAL MERCHANDISING &amp; STORE PLANNING in English Solved Assignment 2024-2025
SKU: BRL-114 EM
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BRL-114 VISUAL MERCHANDISING& STORE PLANNING Solved Assignment 2024-2025

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-114
Course Title : VISUAL MERCHANDISING& STORE
PLANNING
Assignment Code : BRL-114/TMA/2024-25
Coverage : All Blocks

Title Name	BRL-114 Solved Assignment 2024-2025
University	IGNOU
Service Type	Solved Assignment (Soft copy/PDF)
Course	Bachelor of Business Administration (BBA) in Retailing
Language	ENGLISH
Semester	2024-2025 Course: BBA
Session	Valid from 1st July, 2024 to 30th June, 2025
Short Name	BRL-114
Assignment Code	BRL-114/TMA/2024-25
Product	Assignment of BBA 2024-2025 (IGNOU)
Submission Date	1. Those students who are appearing in December exams. They should download the assignment and submit the same latest by 15th October. 2. Those students who are appearing in June Term End Examination they have to submit the assignment latest by in 15th March.

Attempt all the questions.
(A) Short Type Questions
1. What is visual merchandising? Discuss the essential features of visual
merchandising. Also explain the prerequisites while planning for visual
merchandising.
(10)
2. Briefly explain the different types of displays. Describe the different types
of errors that may generally occur while planning to display merchandise
in a retail store.
(10)
3. What is meant by a colour wheel? Explain in detail the colour schemes
used by a merchandiser to display the merchandise.
(10)
4. Explain the types of fixtures and their applications for in-store visual
merchandise for food and groceries.
(10)
5. What are the main categories of in-store merchandise presentation for
fashion apparel? Discuss any two categories in detail.
(10)
6. Explain the display approach and merchandise presentation for restaurants
and bars.
(10)
7. Describe the factors related to visual merchandising that must be taken
care of while planning to design a hotel.
(10)
(B) Essay Type Questions
8. Give a comparative study of the following across the retail formats: Cell
phone stores, Multi-branded Electronics Stores, &Brand Stores/Experience
Stores.
(15)
9. Write short notes on any three:
a) Benefits of the Microspace Planogram
b) Digital Media
c) Emphasis
d) Mannequins