BRL-112 BUYING AND MERCHANDISING II in English Solved Assignment 2024-2025

BRL-112 BUYING AND MERCHANDISING II Solved Assignment 2024-2025

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-112
Course Title : BUYING AND MERCHANDISING II
Assignment Code : BRL-112/TMA/2024-25
Coverage : All Blocks

Attempt all the questions.
(A) Short Type Questions
1. How has the role of merchandiser changed from historical times? Explain how it has
broadened his area of activity.
(10)
2. Giving a suitable example, explain the concept of ‘Buying Behaviour Model’. (10)
3. Describe the relationship among the basic factors of profitability with a suitable
example.
(10)
4. Giving suitable examples, describe the difference between the cost mark-up and the
retail mark-up. Which mark-up is used more commonly?
(10)
5. How do mark-downs affect the profitability of the retail business? How is net markdown calculated?
(10)
6. Explain the various types of reductions offered by a retail store. (10)
7. Explain the concept of reordering quantity by giving suitable examples. (10)
(B) Essay Type Questions
8. Suppose you want to open a retail store in a town in India. Describe your priorities
and strategies for merchandising to achieve success. Justify your strategies.
(15)
9. How is category performance evaluated at Shopper’s stop? Describe the steps taken
to improve it.

BRL-111, BRL 111, BRL111