BRL-111 RETAIL CONSUMER BEHAVIOUR in English Solved Assignment 2024-2025

BRL-111 RETAIL CONSUMER BEHAVIOUR Solved Assignment 2024-2025

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-111
Course Title : RETAIL CONSUMER BEHAVIOUR
Assignment Code : BRL-111/TMA/2024-25
Coverage : All Blocks

Attempt all the questions.
(A) Short Type Questions
1. Explain the various factors that guides consumer behavior. Also define
how retail staff impacts consumer behavior.
(10)
2. Discuss the importance of post- purchase evaluation and satisfaction in
retail shopping.
(10)
3. How is retail consumer behavior affected by growing technological
advancements and digitalization process?
(10)
4. “More and more retailers are using social media for promoting their
products and services”. Explain with the help of examples.
(10)
5. Explain the various visual merchandising techniques. How do they
influence consumer attention?
(10)
6. Analyze the factors that contribute to customer loyalty in the retail sector,
including product quality, customer service, convenience, and emotional
connection.
(10)
7. What do you mean by the term values, beliefs, and ethics? How are they
important in retailing?
(10)
(B) Essay Type Questions
8. What is the role of virtual try-on in shaping the consumer behavior? What
are the challenges faced by companies in using such technologies? Also
provide examples of virtual try-on and augmented reality in retail.
(15)
9. a) What is user-generated content (UGC) and how does it affects retail
consumer behavior?
b) Explain the key aspects of authenticity and transparency in marketing.
Provide a few examples of how brands have used authenticity and
transparency to their advantage on social media.

BRL-111, BRL 111, BRL111