BRL-108 Retail Operations and Store Management in English Solved Assignment 2024-2025

BRL-108 Retail Operations and Store Management Solved Assignment 2024-2025

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–108
Course Title : Retail Operations and Store Management
Assignment Code : BRL–108/TMA/2024-25
Coverage : All Blocks

Attempt all the questions.
(A) Short Type Questions
1. How do demographics, life-style and stages in life-cycle
influence consumers’ decision making? Explain the concept of
perception in influencing consumer behaviour.
(10)
2. What are the crucial elements of effective implementation of a
CRM programme?
(10)
3. Elucidate with the help of suitable examples that how CBDs
remain a major retailing force.
(10)
4. How many types of fixtures exist? Explain the specific fixtures
of each type.
(10)
5. List down the process or steps involved in merchandise
planning.
(10)
6. Explain the major objectives of personal selling. What are the
advantages and disadvantages of personal selling?
(10)
7. What is financial leverage? Expalin the same with suitable
examples extracted from retail business.
(5+5)
(B) Essay Type Questions
8. Explain the important law related to taxation, excise duty, shop
and establishment act, and packaged commodity act.
(15)
9. Explain the balanced scorecard perspectives with reference to a
retail business – taking atleast two perspectives as examples.

BRL-108, BRL 108, BRL108