BRL-102 Introduction to Retail Marketing Solved Assignment 2023-2024

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BRL-102 Introduction to Retail Marketing
Solved Assignment 2023-2024
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-102
Course Title : Introduction to Retail Marketing
Assignment Code : BRL-102/TMA/2023-24
Coverage : All Blocks
Maximum Marks: 100

40.00

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BRL-102 Introduction to Retail Marketing Solved Assignment 2023-2024

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-102
Course Title : Introduction to Retail Marketing
Assignment Code : BRL-102/TMA/2023-24
Coverage : All Blocks

Maximum Marks: 100

Title NameBRL-102 Solved Assignment 2023-2024
UniversityIGNOU
Service TypeSolved Assignment (Soft copy/PDF)
CourseBachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester2023-2024 Course: BBA
SessionValid from 1st July, 2023 to 30th June, 2024
Short Name BRL-102
Assignment CodeBRL-102/TMA/2023-24
ProductAssignment of BBA 2023-2024 (IGNOU)
Submission Date1. Those students who are appearing in December exams. They should download the
assignment and submit the same latest by 15th October.
2. Those students who are appearing in June Term End Examination they have to submit
the assignment latest by in 15th March.
PriceRS.150

Attempt all the questions.
(A) Short Type Questions
1. What are the types of decision-making processes? Explain with
an example.
(10)
2. What are the steps in individual selling? How are they different
from the B2B selling?
(10)
3. Explain the growing importance of retailing. (10)
4. Define personal selling. Explain the various types of personal
selling.
(10)
5. What is sales promotion? Explain main objectives of sales
promotion with examples.
(10)
6. Explain the different fundamentals and needs of advertising in
retail?
(10)
7. Explain the different types of retail promotion with examples. (10)
(B) Essay Type Questions
8. What are the emerging trends in retail marketing? Elaborate
with examples.
(15)
9. Explain different types of pricing strategy practiced by retailers? (15)

BRL-102, BRL 102, BRL102

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